Founded in 1918 as the Shokosha Watch Research Institute, the Citizen Watch Co. has
long enjoyed a reputation for exceptional quality coupled with dramatic advancements in
This heritage led Citizen Watch to the companys expansion
into the Hong Kong and South East Asian markets in the early 60s where the Citizen
watch quickly become synonymous with excellence. Today, holding countless patents, Citizen
is known as one of the fastest growing watch companies in the United States.
Introduced in 1976, the Citizen Quartz Crystron Solar Cell was the worlds first analog quartz watch to use sunlight as its primary power source. In 1978, the Citizen Watch company introduced two more design breakthroughs: the Citizen Watch 709, an ultra-slim analog with quartz movement watch which broke the 1 millimeter barrier, and the Citizen Quartz Ultra-Slim, the worlds first ultra-slim LCD quartz watch. The Aqualand divers watch, featuring the first electronic depth meter, premiered in 1985.
In 1996, signaling the beginning of a new era of eco-minded design and technology, the Citizen Eco-Drive collection made its debut. The revolutionary Eco-Drive converts light into energy which is stored in a continuously recharging second battery that lasts the life of the watch. In effect, the Eco-Drive never needs a new battery. Like its many predecessors, the Eco-Drive was a product of technological advancements, manufactured from materials developed to be highly resistant to scratch and wear, and quality controlled to provide its owner with precise performance and long-life.
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