 Eterna
Watches was founded in 1856
In 1856 necessity made local heroes of Dr. Josef Girard and schoolteacher Urs
Schild. Together, in the economically stressed town of Grenchen at the foothills of the
Jura Mountains in Western Switzerland, they set up a workshop to produce rough watch
movements known then as blanks. Thanks to their efforts, Grenchen took its first foray
into prosperity as this production of pocket watch blanks eventually became the production
of complete watches. From the little workshop at the feet of the Jura Mountains, the
Eterna Watch Company was born. But the competition of the Industrial Age kept Girard and
Schild on their toes, forcing them to build their watches with more precision and
accuracy. Hard work and innovation paid off. By 1866, Schild, alone at the head of the
fledgling company, produced a line of alarm watches. Eterna no longer was just a watch
company. It was a pioneer.
Swiss Craftsmanship of Eterna Watches
Swiss made is the best account one can give of any watch and Eterna is a quality
pioneer as well. All its watches come with either ETA precision movements and a
self-winding mechanical design with a ball-bearing-mounted rotor for extreme accuracy.
Scratch-resistant sapphire crystals are mandatory, of course, along with water resistance
to 30 meters. All of Eterna's watches come with a date window and most with a seconds sub
dial. Its line of chronographs have screw-locked case backs and screw-locked crowns with
crown guards, bi-directional rotating bezels, and three sub dials: a seconds sub-dial, a
30-minute totalizer, and a 12-hour totalizer.
Eterna Watches have a Distinctive Style
Eterna makes watches to work and to last. But in the process they have not forgotten
the aesthetics of beauty and style. The Eterna 1935 Collection reflects the trim, smart,
rectangular look of the 1930s that in turn reflected the architectural lines and designs
of that decade, but it does so without sacrificing the technological advances of today.
Made of gorgeously polished and satin-finished stainless steel cases and bracelets, they
are also complemented with extremely handsome ostrich straps. Their dial faces are clean,
legible, and sleek. The Eterna Cambridge Automatic has a classic round case with a
good-looking wide-faced dial that sports luminous figures and hands, while the Eterna
Cambridge Chronograph boasts a polished dial face with all the chronographic appointments
clearly delineated. The Eterna Pulsometer is a chronograph with an attitude. Like the
Cambridge Chronograph, it comes with a matte crocodile strap either in black or brown, but
sports a beautiful case of either 18 karat rose gold or stainless steel. In contrast, the
Eterna Airforce Automatic, Airforce Automatic Chronograph, and Super Kontiki Chronograph
are powerful and professional tools with water resistance from 120 to 300 meters,
ratcheted unidirectional rotating bezels, luminous guide marks and 0-60 minute
graduations.
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